10 ways charities are using AI to raise more money, without breaking trust
Squeezed finances are the sector’s biggest barrier, 63% of charities say so, yet only 36% are using AI for their communications and fundraising (Charity Digital Skills Report 2026). The area with the most to gain is moving the slowest. You are not behind, and you are not alone: the leaders moving first are simply making a set of decisions, and this guide walks you through them.
Three pressures every charity leader is feeling
1.Budgets under pressure, targets going up. Costs keep rising and the board wants growth. Your finances are being squeezed and so every pound you spend now has to prove itself.
2.Asking more from a shrinking pool of donors. Fewer people give to charity than a decade ago, so everyone is asking the loyal few for more.
3.A policy for staff use, but nothing about your supporters. Some of your team use AI, others are hesitant, and your leaders are not yet aligned either. You may well have an AI policy, but it covers staff use and says nothing about supporters.
The guide gives you ten practical ways to tackle all three, and it’s only two pages.
Written by Darren Richards: twenty years of fundraising leadership, fluent in AI.
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AI scales what humans decide. Not the other way round.
Every move in the guide follows one rule: your leaders decide, AI scales, and AI never reaches a supporter without a person deciding first.
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