Budgets under pressure, targets going up?
Costs keep rising and the board wants growth. Your finances are being squeezed and so every pound you spend now has to prove itself.
Raise more money.
Find more donors.
Keep them giving for longer.
Twenty years of fundraising leadership, fluent in AI.
Clarity, confidence and income growth, without breaking trust.
AI is not a strategy. Leadership is.
Humans Lead. AI Scales.
A UK children’s hospital charity went from a 2:1 return to 6:1 on its Christmas appeal, with the average gift up 28%, on half the mailing volume.
Sound familiar?
Three pressures every charity leader is feeling
Asking more from a shrinking pool of donors?
Fewer people give to charity than a decade ago, and every charity is asking the loyal few for more. Growth now means getting more from each relationship, not just finding new supporters.
A policy for staff use, but nothing about your supporters
Some of your team use AI, others are hesitant, and your leaders are not yet aligned either. You may well have an AI policy, but it covers staff use and says nothing about supporters.
If any of that sounds familiar, this is the work we do every day. We start with your income, and focus AI where the pressure is greatest.
What charity leaders say
“Darren has an exceptional ability to turn strategic thinking into reality. Give him a complex challenge and he comes back with a clear plan and the energy to carry people with him. I’d put him in front of any leadership team without hesitation.”
Geoff Baxter OBE
What this delivers
Three outcomes that matter to your charity
Raise more money
Get more from the supporters you already have, by spotting who is most likely to give, and roughly how much.
Find more donors
Reach more people like your best givers, so your appeals land with the right audience.
Keep them longer
Look after supporters automatically, so they stay with you and give more over time.
How it works
A simple, three-step way in
Book a discovery call
A focused free 30-minute conversation about your fundraising and your goals. You will leave clearer on how AI might fit your charity.
Choose your way in
The AI Fundraising Strategy Day, the Fractional AI Fundraising Strategist, or the 90-Day Sprint. Whichever you choose, your leaders make the decisions and AI helps grow your income.
Decide your level of ongoing support
As the strategy rolls out beyond the workshop into business as usual, choose how much support you want from your Fractional AI Fundraising Strategist.
AI scales what humans decide. Not the other way round.
The easy first step is a short call. We’ll talk about your charity, your challenges and your pressures, share how other charities are already using AI to raise more money, find more donors and keep them giving for longer, and explore what that could look like for you.
Named CAP IP
The Trust Guarantee
Audience-safe, brand-safe, ethics-safe.
AI never reaches a supporter without a person deciding first.
Human-led, AI-scaled fundraising that safeguards your supporters, staff and stakeholders.
Who we are
Meet Darren Richards
Darren Richards advises charity CEOs, directors and trustees on AI and fundraising. Over twenty years in international fundraising, the last three across five continents. Author and speaker. Known as the Charity AI Guy.
Follow on @CharityAIGuy or listen to the Someday Arrival podcast.
Common questions
People often ask…
What does Charity AI Partners do?
We help UK charity CEOs, fundraising directors and trustees use AI to raise more money, find more donors and keep them giving for longer. We are an advisory practice: first, we help you decide on your goals for AI, then we help you find the right solutions for your fundraising, drawing on a vetted bench of partners and tools when a build is needed.
How much does it cost to work with Charity AI Partners?
The AI Fundraising Strategy Day is from £1,750. The Fractional AI Fundraising Strategist is from £1,200 a month. The 90-Day AI Fundraising Sprint is from £3,885, paid as three monthly instalments of £1,295. All prices are set by charity turnover and confirmed on the discovery call.
What is the Trust Guarantee?
A single named commitment to charity leaders: AI never reaches a supporter without a person deciding first. Audience-safe, brand-safe, ethics-safe.
What does ‘Humans Lead, AI Scales’ mean?
It is the Charity AI Partners philosophy. Humans do what only humans can do: collect insight, connect with supporters, and lead the organisation. AI scales what humans decide: predict, iterate and automate.
How do I get started with Charity AI Partners?
A short free conversation about your charity, your fundraising pressures and what your leaders and team are saying about AI.
Who is Charity AI Partners for?
UK charities with fundraising ambition and organisational complexity. Charity CEOs, fundraising directors, trustees and boards.
Ready to talk?
Let’s talk about your charity
A focused 30-minute conversation. No pressure, no obligation. If it is not the right fit, we will say so.